The Blog
Ideas & Inspiration
An Epic Wedding Doesn’t Have to Break the Bank
The wedding industry is huge—$50 Billion in the US alone—and the reality is that the aesthetic details bring in big money.
The Most Important Moment for an Unforgettable Wedding
We tend to remember an experience based on its Peak and its End, rather than as a whole.
Interview on the Big Wedding Planning Podcast
This was a really fun and fruitful conversation and both the podcast hosts and I have received a ton of messages about how much this resonated with people.
Interview on Perspective Podcast
Listen to me talk to Simon and Gregg of Cinemate Films about how experience design can transform weddings.
Don’t shy away from difficult emotions
It is often assumed that people only want to experience positive emotions—and that especially at weddings we should avoid any negative emotions at all costs—yet so many of life’s most moving and interesting experiences are characterized by a mix of positive and negative emotions.
The experience of food
Food is incredibly sensual, ensuring that eating is irrevocably entwined with human experience. But beyond its nourishing, aesthetic, and sensory qualities, examining the role food has in the overall wedding experience opens up new possibilities for pleasure and connection.
The Five Stages of Weddings
The five distinct stages of every wedding experience, and how to design for them.
What will weddings be like when they return?
My hope for the future of weddings is that we will be asking ourselves: What do we keep? And what needs to go?
Four ideas for sparking better dinner conversations
The whole point of having a wedding is getting everyone together in celebration, but people need some guidance if they’re going to create a sense of unity amongst themselves.
What is experience design, and why does it matter?
The famous Maya Angelou quote, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel,” is incredibly accurate when it comes to weddings.