THE WEDDING WORLD HAS ENOUGH PRETTY
It’s time for more generous, alive, feelings-first celebrations that stick to the bones. I teach established planners how to use Experience Design to move past aesthetics and create the kind of contagious, electric energy that guests talk about for years.
YOU’VE MASTERED THE AESTHETICS. NOW IGNITE THE ATMOSPHERE.
01
You’re successful, your portfolio is stunning, and your logistics are airtight. But as the industry shifts toward more experiential events, you might be feeling that itch for something deeper. You want to attract clients who value big ideas over big centerpieces, and you want to feel that creative fire again.
A beautiful room doesn't guarantee a beautiful time. Most planners leave the vibe to chance, hoping the guests will find their own way to that magic, connected feeling.
I teach you how to design for that magic on purpose. Consistently.
STOP LEAVING THE MAGIC TO CHANCE
02
While 2026 trend reports are full of buzzwords like “immersive” and "experiential," they offer zero guidance on how to achieve it. Experience design is not champagne towers or live illustrators. Those are just props. I’m here to help you design for the meat of what it is to be human. If you’re tired of chasing the bows and polka dots trend cycles, this is your move beyond that.
01
The Methodology
I offer a unique Experience Design framework that allows you to map out the emotional journey of an event with the same precision you use for floor plans, utilizing proven techniques to create rituals and interactions that linger long after the lights go up.
02
The Shift
We move the priority from how a wedding looks to how it works on the people inside it. Learn how to design moments that remove the social friction and emotional labor, freeing guests to be truly present and alive.
03
The Longterm Value
You stop competing on aesthetics alone and start offering a high-value, transformative service that no one else can replicate. Future-proof your business by rising to meet the demands of a new generation of couples who prioritize aliveness and connection over performative luxury.
THE HIGH-OCTANE DEEP DIVE IN SPAIN
03
Years of creative evolution, compressed into just a few expansive days.
If you’re looking for a sanitized luxury conference, this isn't it. This is a holy shit transformational experience. My co-host and I have designed every second of this retreat to model the exact principles we teach and get you to that "aha" moment quickly.
It’s fast-paced, intense, and deeply connecting. It’s for the planners who want to get what they need in one go: the framework, the mindset shift, and the community of innovators who are as jaded with the status quo as you are.
Effortlessly cool, lovingly-led, and free from industry posturing, you leave with a new creative drive and a business that feels alive again.
Only 3 spaces left.
MEET JULIE
04
Experience Designer. Curator of Human Connection. Industry Provocateur.
I’ve spent the last four years teaching Experience Design in the corporate world and a decade in the trenches of over 300 weddings as a photographer. I’ve seen the "perfect" ones fall flat because they felt performative and constricting. I’ve spent years translating high-level strategy into the first-ever Experience Design framework pioneered specifically for the wedding industry, designed to weave effortlessly into your current planning process.
I don't optimize for the photos (though they’ll be the most meaningful ones your clients ever own). I optimize for meaning. Because when an event is fluid and alive, the photos aren't just pretty; they’re a record of a moment that actually changed people.
05
COUPLE REVIEWS
“Julie was instantly a part of what made our wedding so special. She has such an open heart and gentle nature and now I understand how she is able to create such magical moments. She was like a dear friend who naturally felt a part of our lives. I’ve had a small glimpse into her personality, talent and creative style and loved it all. Her ideas and words inspired us and we are so grateful to her for everything.”
— Tanya & Tyler
“I really wanted my guests to have an experience at my wedding that really connected them to the love in their own hearts, to feel like their part in it was just as important as the marriage itself. Julie contributed so many amazing ideas I never would’ve thought of on my own so that everyone left with a renewed sense of being grounded in the love that exists in the world.”
— Catherine & Danny
“We highly recommend working with Julie, she has great insights and experience with all kinds of weddings. We felt understood while working with her, like she genuinely cared about helping us plan the wedding we couldn’t have even dreamed of. The whole event flowed perfectly, and was such a memorable experience for all. We truly feel this is something anyone planning a wedding should budget into their wedding, for us, the experience was the number one most important aspect of our wedding and we are so grateful we had Julie to guide us! Our wedding was beyond our dreams!”
— Melissa & Max
GET THE EXPERIENCE DECK: 16 DESIGN PILLARS OF MEANINGFUL GATHERINGS
06
Sign up to get immediate access my free, printable deck which includes 16 design pillars to rethink the way you design events. Taken directly from my Experience Design Framework, this creative tool is not about adding more work to an already full plate. It's about shifting your lens so that every decision you're already making becomes more intentional, more memorable, and more aligned with the emotional outcomes your clients desire.